The art of selling intangibles ebook download

Jeffrey cohens integrative approach to conceptual issues of intangible assets is creative and a refreshing contribution. This book is concerned with the art of realizing your desire. To get the value of your intangible assets, you take this overall business valuation and subtract the value of the net assets on the balance sheet. Reviews of the the new art of selling intangibles to date regarding the publication we now have the new art of selling intangibles comments users havent but quit their particular overview of the action, or.

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